Archive for the ‘CRM’ Category

Scraping emails from websites

Wednesday, August 26th, 2009

Ever wondered where spammers get your email address so they can send in those wonderful emails about enlarging parts of you body that you dont have or trying to flog pills or watches, well chances are they took it off your own website.  Using a programme, spammers can scrape email addresses ...

CRM or blanket mailing?

Wednesday, February 4th, 2009

Does anyone else resent the dumping of large unsolicited office supplies brochures on their desk this week - we received two from AJ products who we have never heard of. Our office supplies people never send unsolicited brochures - we call or email them with our needs and they make ...

Things to do for free online

Monday, October 20th, 2008

I spoke on Saturday last at the BNI annual members day in Cork and I promised anyone who sent me an email or text a list of 10 things to do for free on the web right now. my one condition was that the email or text must be sent ...

CRM – managing customers for life

Friday, October 3rd, 2008

The Monread website launched this week got me thinking about CRM. Customer Relationship Management has become a fundamental of our own marketing strategy and we like to think we do it quite well but there's always that busy time when you don't follow up a meeting or make that pre-renewal ...

A BNI Morning

Sunday, July 27th, 2008

Blown away at my morning BNI Cilldara meeting by simple marketing concepts presented by Finbarr Malone and made four resolutions for sharpening up our marketing: Blow away our prospects and clients at every stage of the process by providing more than they expect Add more perceived value at every stage of the process Work ...

Customer Relationship Management – where it starts to go wrong

Saturday, May 24th, 2008

Banks are clearly waking up to the CRM thing, not only do Bank of Ireland carry around 30,000 plus account names in laptops but clearly intend selling them insurance.  At the other end of the scale a rather intriguing letter crossed my desk this week entitled 'Whatever your plans we are hear ...