Is Twitter Loosing the Social Networking war?

“Why bother” “cannot see the point” “takes too much time” just a few quotes I have had from clients recently when I mention using Twitter to help promote their business products and services. So is Twitter loosing the social networking war? The jury is still out on that one but there do appear to be a few jumping ship.

On the other hand there are also a lot of companies using it and quite successfully. The great thing about Twitter is that it is many things to many people. It allows you to keep up with friends and family. Follow local events. Interact with companies and stores where you are already a customer and get questions answered. And even better you don’t have to turn on the lap top every time you want to look at or publish a new tweet. Just set it up on your phone and off you go. So are you using it and how successfully.