The first 2 words rock!

Jakob Nielsen’s latest nanocontent usability study develops the theme of F pattern reading on the web further and highlights just how important the first 11 characters – or 2 words – of any link or heading are to understanding and promoting action.  Brilliant stuff and we should all go over our web content again and:

• Eliminate superlatives and unneccessary text
• Eliminate jargon
• Remove our company name from the front of paragraphs
• Replace it with front loaded action orientated nanocontent
• Reduce the number of words in headings and links

Physician heal thyself Maggie – I am off to check the SitesToGo home page and its not looking too good…..