Archive for April, 2009

Web marketing emails – are they scams?

Thursday, April 23rd, 2009

A lot of our clients have been calling and emailing us recently after being approached by web marketing companies offering them the world at a reasonable cost.  Offers include getting you to a number one position in Google - guaranteed.  Google AdWords set up and management, again promising the earth at a ...

The first 2 words rock!

Monday, April 13th, 2009

Jakob Nielsen's latest nanocontent usability study develops the theme of F pattern reading on the web further and highlights just how important the first 11 characters - or 2 words - of any link or heading are to understanding and promoting action.  Brilliant stuff and we should all go over ...