Archive for May, 2008

Customer Relationship Management – where it starts to go wrong

Saturday, May 24th, 2008

Banks are clearly waking up to the CRM thing, not only do Bank of Ireland carry around 30,000 plus account names in laptops but clearly intend selling them insurance.  At the other end of the scale a rather intriguing letter crossed my desk this week entitled 'Whatever your plans we are hear ...

Telling the truth – does the web help detect corporate untruths?

Sunday, May 18th, 2008

Marketing speak just does not work on the web. Superlatives are filtered by our scanning style of reading and can obscure the main message.  But the web does encourage people to say more, and perhaps less carefully in print and perhaps to make commitments they cannot keep. However the web also ...

Irish Internet Association Conference

Friday, May 16th, 2008

Wow!  I find myself corrected. Or maybe I just opened my mind. Three of the five sessions I attended turned out to be quite worthwhile and learning experiences. Bruno Sardi of Dell on how they use social media to solve problems, generate ideas, share learning curves and activate communities was ...

Irish Internet Association Conference

Wednesday, May 14th, 2008

That time of year again. The Irish Internet Association (IIA) conference is tomorrow. Theme is social networking, should be standards in the web industry which are appalling, not just in Ireland but most places.  Will be worth the trip to the big smoke (Dublin - small smoke is Tullamore where ...